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Why I hate the term ‘content marketing’

Empty stage at Content Marketing World 2011 It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly...

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Lean content marketing: How to do it right

Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies,...

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55 expert tips to produce better & faster content

Advice to streamline your media workflow Target audience: Content marketers, Web publishers, PR execs, journalists, producers, businesses, media organizations. In just the first 20 episodes of my...

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Content marketing: The secret to getting discovered in search

Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists. Content marketing — a term that would have...

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11 steps to creating truly awful content

If you can’t be the best, why not be the worst? Target audience: PR professionals, marketers, content creators, brand journalists, communicators. Wouldn’t it be great if someone could simply explain...

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